Update (October 2018): though this article is from 2016, a lot of the information can still be used; however, I highly suggest that you join my free Facebook group Social Selling for Online Entrepreneurs. You do not need to be an Avon representative to join. I’ll be giving away tips and personalized advice to help you grow your business online and make more money!
Often, I’m either asked the question of how do I grow my business online or hear the complaint that no one is buying after several Facebook posts. Facebook has an algorithm. The more a person engages with your posts, the more likely Facebook will show them your posts. Facebook has recently included a survey that asks users how often they want to see posts from you. To avoid the “Really Don’t Want” selection, make sure your posts are engaging, informative and specific to your audience.
Here are 11 tips that I use to help grow my audience, keep them engaged and convert them to online customers:
- Select your audience – starting off, it’s fine to invite all of your friends to like your Facebook page. It’s a great way to let everyone know what you do and also once your page hits 50 “likes”, you’ll have access to Insights (described below). Once your page has the minimum likes, you’ll want to think about your target market to better engage with your potential customers. If you’re unsure, think about your specialty. What made you decide to sell Avon? Do you love a certain product? Do you love the makeup? Do you love the fragrances? It’s easier to talk about the products you love and also helps you understand the psyche of similar customers. Invite those with similar interests to “like” your page. If you don’t have many personal friends, join online communities that share similar interests. Share your posts in the group, interact with others and invite them to like your page or “friend” them.
- Be original – people buy from people they like. Let your personality show in your posts. There are a lot of Avon representatives and Avon (corporate) posting pictures to promote sales. Change it up. Even if you use an Avon-approved photo, change the wording. Be original. Be creative. No one wants to hear the same message over and over again. If you have the product, take a picture of it. It shows that you believe in the product (enough to buy it) and the photo is unique so they’ll only see it on your page. One of my male customers has agreed to model his bottle of Luck for me 🙂 Can’t wait to post it.
- Call-to-action – let your viewers know what you intend for them to do but be creative. Don’t just say “buy from me.” Customers see/hear that everyday. Try to create some type of engagement such as “who’s ready to try it?” or “who else loves pink?”
- Always include your e-store address – don’t assume they know your website address. Include it on every post that includes a product. If you’re showcasing a specific product, direct customers to the URL for that specific product (instructions available if needed). Update 2018: don’t include your link. Can be marked as spam and you don’t have any way of knowing if a person is interested.
- Get your viewers involved – tell viewers to “like”, share, comment and tag others. This is free publicity, keeps the audience engaged and gets your posts seen by more users. Facebook usually shares on personal timelines when a “friend” has liked a post.
- Educate/enlighten – your page doesn’t have to be a 24/7 sales ad. No one wants to be constantly sold. Post an educating article or funny meme. Viewers will naturally share or like it if it’s entertaining, engaging or something different. Just recently, I posted a teenager that saved up $17k to open his own business. New viewers engaged with this post and now they’re being shown more of my posts.
- Hashtags – add 2-3 hash tags that tells users the content of the post. If you’re showing off lipstick, use #lipstick. Whenever anyone searches #lipstick or lipstick, your post may be seen (even if they’re not following you). Try it. Search in Facebook for #Avon, you’ll see official posts from Avon as well as from other representatives and customers.
- Share – depending on your fan base or how many people have “liked” your Facebook business page, your post may only be seen by a handful of people. Share your posts in Facebook groups (according to your interests) and on your personal Facebook page. When you share the post, it’s almost as if handing out your business card. At the top of the posts, it will say that you’ve shared it and allows the person to click on your business name. With that, they can go down your timeline to see more posts and even “like” your page.
- Keep the audience engaged – treat online customers just like face-to-face. If you have samples, offer them samples. Interact with your customers. Reach out to anyone that likes your post. Invite them to like your page and also see if you’d be able to offer some assistance.
- Insights – Facebook offers insights for your business page. With this, you can see the age group that engages most with your posts, how many people view your page, and so much more. Use this information and tailor your messages to your audience.
- Building fan base without Facebook – whether online or offline, tell your current customers to “like” your Facebook business page for new products, special offers and whatever else you’d like to throw in. Include it in your e-mail signature, on your brochures, across other social media accounts, on business cards and wherever else you can print it.
Above all, don’t become discouraged. It takes time to build a successful online business. Consistency is key. Share, share, share, share, share and just when you’re about to quit, share some more. With all the posts on Facebook, it’s easy for your message to become drowned. The key is to get your message in front of more people and when it becomes popular/relevant, Facebook will show it to others.
Here’s an example:
On Saturday, I received my Avon delivery with samples for Musk + Marine, Musk + Storm and Musk + Fire. I took a picture of the samples and asked who would like to try a new fragrance. I shared in a couple of groups. Immediately, gentlemen began to “like” the post. For the gentlemen that did not like my Facebook page, I “invited” them to like it so they can see more of my posts (picture shown). Not only did I invite them to like it but I also messaged them to collect their contact information. The contact information was then entered into my back office so they receive all the emails about special promotions. I’ll also mail them the samples. With this one posts, I gained 1 new customer and 37 new contacts! It’s no different than face-to-face. If you have samples, you’d offer it to your customers or even just threw in the bag; however, now you’re able to see who’s even looking for that type of sample.
Here’s another example:
In this post, I decided to create my own ad to showcase mark. Lipclick in Starlet. The url directs users to the product so they can purchase. They don’t have to try to find it on the site. I also used popular hashtags in the makeup community:
#MOTD – Makeup of the Day
#POTD – Product of the Day or Photo of the Day
#FOTD – Face of the Day
Of course, these tips can be used on just about all social media accounts. So feel free to try them out!