Addressing the Elephant in the Room: Why Is Facebook Blocking Your Post

Looking to build your Avon business online? Are you focusing on Facebook? Not getting anywhere? Let’s figure out why!

Argh! Can we be real for a second? Facebook is deleting posts from the social media center and the Avon community is going crazy! Why?

The Avon Chronicles: Are You Led by Fear or Determination?

To listen to this blog: Are You Led by Fear or Determination?

Disclaimer: Once again, I’m writing this blog from my iPhone 7 Plus. In no way is this a promo or endorsement for Apple. I am and will always be a diehard fan of the Samsung Note 7, even in a fire šŸ”„. My purpose is to show you how much you can really do without inconveniencing yourself. My purpose is to show you that if you really want success, you can make it happen. More importantly, don’t feel limited by your current situation, especially when it’s not your final destination.

I didn’t feel like mustering up the energy to reach over for my tablet. Yes, poor me *heavily laced with sarcasm* However, I’ve been having this thought in my head for quite some time and decided to capture it before it’s gone.

I’ve said this before and I’ll say it again —one thing that I didn’t expect from my Avon business was learning more about myself. I learned not only about my reactions, how I handle different situations, but how I prepare myself. I found out a lot about my thinking process. I learned not only of my desires but my fears which would in turn, control my actions.

One of my biggest challenges and a challenge that I’ve noticed with other reps is the fear of letting everyone down (ourselves included) and even the fear of success. As employees, we can only reach so high before we hit the ceiling. As entrepreneurs, we put a lot of stress on ourselves believing we have to reach that ceiling by a certain deadline — forgetting one simple principle: no one is perfect.

Understand the steps that you take now are for later.

Our fears show even when we’re doing our best to control them because our actions are led by our fears. When I joined Avon in 2015, I didn’t want any success or at least that’s what I had convinced myself. Keep in mind, I am somewhat of a perfectionist. Being mediocre was never an option for me. So when you reread that last segment, scratch your head at the thought of a perfectionist not wanting to be successful. The mind is incredible.

The fear of letting myself down.

I had convinced myself that Avon would just be a fun way to get out of house on weekends. This was the “safe” goal. No major commitment so if I failed, I wouldn’t be the laughing stock at the next family reunion. I could easily chuck it up to being a hobby so no major loss. Even the way I grew my business was for that of failure — by telling no one. I didn’t tell family, friends or anyone else. Even when I first introduced the idea to one of my co-workers, I was very cautious and nonchalant. I didn’t want to be one of the people super excited about a business only to fail. A lot of people do not want to feel as though they’ve let themselves down.

The fear of letting others down.

Just like the unrealistic goals and deadlines, we also have unrealistic expectations for our customer relations. We want everything to be perfect. If it isn’t, it won’t work. If I’m in a position to help others or even lighten their day with laughter, I’ll do it. When things don’t go as planned, I immediately shut down and become discouraged. Examples of when things go wrong: long delivery times, backorder (shortage), wrong item shipped, wrong size, etc. You can’t imagine my heartbreak when I feel as though I’m breaking someone  else’s heart, not realizing they are humans as well. There’s been times when I’ve delayed breaking  the bad news to them in fear of letting them down and they just throw their hands in the air and say “no problem, just let me know when it’s in.” 

The fear of refusing to place another order or even worse— asking for a refund because of something that was beyond our control šŸ˜±

Most frequently asked question: what if no one wants to buy from me?

The most simple answer: you’ll never know if you don’t ask. 

As I was growing my business, I constantly worried if anyone would respect a younger Avon lady. 

The fear of success.

The fear of success has a weird way of combining all fears. If you’ve conquered the fears of letting people down (yourself included), the real challenge is starting. As you grow your Avon business, you grow brand recognition, followers/fans and even those who would love to be assisted by you. You then begin to feel the stress of “what if I let them down”, or “what if I’m wrong” or even the simple feeling of being unqualified.

As my business grew, I asked myself: do I even want to be known as the Avon lady?

I never met younger Avon ladies until just recently. It was always my impression that all Avon ladies came with experience, knowledge and wisdom — forgetting they had to start somewhere.

With more recognition and praise from customers and Avon, my name easily became the center of attention. With more recognition, my brand grew and at in incredibly fast pace. It seemed even if I wanted to slow down, I couldn’t. Because I felt powerless, I wanted to slow down just to prove to myself that I am still in control. Note: I never said this was the correct way of thinking.

I may not be an Avon millionaire but in a year’s  time, I’m already halfway through Avon’s Advanced Leadership Program and a President’s Club member (for sales).

It’s not to shame other Avon representatives, but in the Avon world, it’s a major accomplishment. I had Avon representatives from across the country reach out when I made the national list for top 18  recruiters. Some wanted to congratulate me and some wanted tips on how I recruit. I immediately felt the pressure again.

Do I want this type of attention? How can I lead someone if I barely know what I’m doing?

Led by determination.

Looking back on my last two questions, I  was at my lowest point. I always valued myself lower and all of the recognition/praise only made me doubt myself more and through me into hyperdrive. I felt as though they were paying into an illusion and there was no way I could ever live up to their expectations.

I fooled myself into believing that value and worth only came with tenure. I slowed my Avon business down because I feared it was moving too fast for me. I think people may call this an Avon mental breakdown. I feared so much. I feared things that were beyond my control and that fear caused me to lose self control. 

I negated all of those heavy steps that I had taken in the beginning while chasing the glass ceiling. I’m not sure if other Avon reps hit this point but if you did/do, please let me know. I’ll pray for you and recovery. 

Even while taking a step back, I continued to receive a steady paycheck from Avon then it hit me. Aren’t my checks supposed to be more by now? What happened?

I had to take a step back to understand what slowed down my progress — it was me. Nothing changed but me, my thought process, forgetting my motivation and ambition, creating doubt where one never existed and never fully objectively looking at my progress. I ran fast and hard, I crashed and burn. I let myself talk myself out of success.

If you are going through anything similar, understand that you don’t have to continue spiraling downward. You can pick up where you left off.

Once you can rid yourself of fear, you are already on your way to success. Believing you can do it is already half of the battle. Now the next step is to do it.

As I’m reminded of my struggles but more importantly my goal, I work even harder to make this dream become reality. I had to realize that nothing in life is perfect and that as long as I can help others by sharing what I’ve learned in my journey, we are already doing better than our predecessors. As a mentor, that’s what I can do. I don’t have to be perfect but being open, honest and reliable has helped open doors so that my team and I continue to grow.

Now that you’ve finished this blog, I ask: what’s holding you back? What’s the worst that can happen if you are actually successful?


Avon Reps: 11 Tips to Turning Facebook Posts into New Customers

Update: New Video Training as of 1/29/2019

Note: Original article is from 2016; therefore, SOME information may have changed since then.

Often, I’m either asked the question of how do I grow my business online or hear the complaint that no one is buying after severalĀ Facebook posts. Facebook has an algorithm. The more a person engages with your posts, the more likely Facebook will show them your posts. Facebook has recently included a survey that asks users how often they want to see posts from you. To avoid the “Really Don’t Want” selection, make sure your posts are engaging, informative and specific to your audience.

FacebookSurvey
Facebook Survey

Here are 11 tipsĀ that I use to help grow my audience,Ā keep them engagedĀ and convert them to online customers:

  1. Select your audienceĀ – starting off, it’s fine to invite all of your friends to like your Facebook page. It’s a great way to let everyone know what you do and also once your page hits 50 “likes”, you’ll have access to Insights (described below). Once your page has the minimum likes, you’ll want to think about your target market to better engage with your potential customers. If you’re unsure, think about your specialty. What made you decide to sell Avon? Do you love a certain product? Do you love the makeup? Do you love the fragrances? It’s easier to talk about the products you love and also helps you understand the psyche of similar customers. Invite those with similar interests to “like” your page. If you don’t have many personal friends, join online communities that share similar interests. Share your posts in the group, interact with others and invite them to like your page or “friend” them.
  2. Be original – people buy from people they like. Let your personality show in your posts. There are a lot of Avon representatives and AvonĀ (corporate)Ā posting pictures to promote sales. Change it up. Even if you use an Avon-approved photo, change the wording. Be original. Be creative. No one wants to hear the same message over and over again. If you have the product, take a picture of it. It shows that you believe in the product (enough to buy it) and the photo is unique so they’ll only see it on your page. One of my Ā male customers has agreed to model his bottle of Luck for me šŸ™‚ Can’t wait to post it.
  3. Call-to-action – let your viewers know what you intend for them to do but be creative. Don’t just say “buy from me.” Customers see/hear that everyday. Try to create some type of engagement such as “who’s ready to try it?” or “who else loves pink?”
  4. Always include your e-store address – don’t assume they know your website address. Include it on every post that includes a product. If you’re showcasing a specific product, direct customers to the URL for that specific product (instructions available if needed).
  5. Get your viewers involved – tell viewers to “like”, share, comment and tag others. This is free publicity, keeps the audience engaged and gets your posts seen by more users. Facebook usually shares on personal timelines when a “friend” has liked a post.
  6. Educate/enlighten – your page doesn’t have to be a 24/7 sales ad. No one wants to be constantly sold. Post an educating article or funny meme. Viewers will naturally share or like it if it’s entertaining, engaging or something different. Just recently, I posted a teenager that saved up $17k to open his own business. New viewers engaged with this post and now they’re being shown more of my posts.
  7. Hashtags – add 2-3 hash tags that tells users the content of the post. If you’re showing off lipstick, use #lipstick. Whenever anyone searches #lipstick or lipstick, your post may be seen (even if they’reĀ not following you). Try it. Search in Facebook for #Avon, you’ll see official posts from Avon as well as from other representatives and customers.
  8. Share – depending on your fan base or how many people have “liked” your Facebook business page, your post may only be seen by a handful of people. Share your posts in Facebook groups (according to your interests) and on your personal Facebook page. When you share the post, it’s almost as if handing out your business card. At the top of the posts, it will say that you’ve shared it and allows the person to click on your business name. With that, they can go down your timeline to see more posts and even “like” your page.
  9. Keep the audience engaged – treat online customers just like face-to-face. If you have samples, offer them samples. Interact with your customers. Reach out to anyone that likes your post. Invite them to like your page and also see if you’d be able to offer some assistance.
  10. Insights – Facebook offers insights for your business page. With this, you can see the age group that engages most with your posts, how many people view your page, and so much more. Use this information and tailor your messages to your audience.
  11. Building fan base without Facebook – whether online or offline, tell your current customers to “like” your Facebook business page for new products, special offers and whatever else you’d like to throw in. Include it in your e-mail signature, on your brochures, across other social media accounts, on business cards and wherever else you can print it.

Above all, don’t become discouraged. It takes time to build a successful online business. Consistency is key.Ā Share, share, share, share, share and just when you’re about to quit, share some more. With all the posts on Facebook, it’s easy for your message to become drowned. The key is to get your message in front of more people and when it becomes popular/relevant, Facebook will show it to others.

Here’s an example:

On Saturday, I received my Avon delivery with samples for Musk + Marine, Musk + Storm and Musk + Fire. I took a picture of the samples and asked who would like to try a new fragrance. I shared in a couple of groups. Immediately, gentlemen began to “like” the post. For the gentlemen that did not like my Facebook page, I “invited” them to like it so they can see more of my posts (picture shown). Not only did I invite them to like it but I also messaged them to collect their contact information. The contact information was then entered into my back office so they receive all the emails about special promotions. I’ll also mail them the samples. With this one posts, I gained 1 new customer and 37 new contacts! It’s no different than face-to-face. If you have samples, you’d offer it to your customers or even just threw in the bag; however, now you’re able to see who’s even looking for that type of sample.

 

 

 

Here’s another example:

In this post, I decided to create my own ad to showcase mark. Lipclick in Starlet. The url directs users to the product so they can purchase. They don’t have to try to find it on the site. I also used popular hashtags in the makeup community:

#MOTD – Makeup of the Day

#POTD – Product of the Day or Photo of the Day

#FOTD – Face of the Day

FacebookAd

Of course, these tips can be used on just about all social media accounts. So feel free to try them out!