Using Facebook Groups to Gain New Customers

Facebook groups can be a great way to build a sense of community. When you have community, people are more likely to share goals as well as issues they may be facing because they TRUST you in this private place.

Do you have a Facebook group? If not, seriously consider it 🤔

Here’s what you see:

👁 A pinned post so all new members see it as soon as they join
👁 Educational video – most people value knowledge especially when you’re solving issue
👁 Call-to-action (this is how you convert friends, followers and group members — turn those likes/views into paying customers)

You’ll also see the URL to one of my digital business cards 👀. This card is set-up so that they have to give contact info which helps me build relationships later (especially if they don’t purchase at first).

The incentive for giving contact info is a discount on their order. I don’t give the discount freely so this is an added bonus. 👸🏽

Remember, most people want to know the answer to this question: what’s in it for me🤔?

Before you (the entrepreneur) ask for something, you have to give something.

I gave value first by educating (one of the 3Es).

Remember, don’t be afraid to actually reach out to group members to introduce yourself and let them know you’re available to address specific concerns 💡

Expert tip: using Facebook tool, I have questionnaire for anyone requesting to join group. I like to include spot for email or contact information. I’ve had several Facebook folks lose their accounts but they’re customers. Good thing I don’t need to search for them again.

For more tips, join my free Facebook group.

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