Personal Branding and Content Creation Strategy Hack to Help You Sleep Better at Night

Do You Have a Personal Branding Strategy?

Part of building your personal brand is showing you — your person 🙀

People buy from people who they feel connected to in some way so showing you and NOT hiding behind a logo or company photo is crucial.

Consistency is key. You MUST show up constantly for your audience 🗝

It’s actually non-negotiable which is why I wanted to share this little hack with you 👩🏽‍💻

My Personal Branding Challenge:

Working from home, I don’t get dressed up as often as I should 😔 (I’m on a personal mission to dress up more often even if I don’t need to leave the house).

Naturally, I don’t have a “good” or different picture of me to post each day.

Being in the beauty/health industry 💄, it’s important that I showcase our products or at least the quality of our products.

Today: I created a month’s worth of photos and have stored them for future use.📆

Meal-Prep Hack 🍓:

✔️ On your “good” photo day, take multiple good photos — don’t stop when you get that one GOOD photo (ladies, you know what I mean)
✔️ Using your content calendar, plan to share one of those good photos at least once per week (your audience should see you enough to at least be able to identify you — have a strategy and aim for one photo per week)
✔️ Use a social media post scheduler (shared these tools in Facebook group; Facebook has its own scheduler)

You can use this for any product-based industry:

💍 jewelry and accessories industry: take photos wearing each piece. Got 10 pieces? Get 10 good pictures and schedule them out. You don’t have to upload them all at once.

🏋️🏽‍ health and wellness: take photos of you exercising, pre- and post-workout photos, show your before and after, a picture of you drinking shake/supplements, etc. Got dramatic results? Take photos in clothing that shows the difference or at least make it evident that you’ve lost weight or toned up.

👗 fashion: take pictures with multiple poses and wearing multiple clothing pieces. Only post one piece at a time. Unless you have a LARGE inventory, you do not need to upload an entire gallery of photos. One picture or two or three pictures showcasing the same item from different angles is fine.

👩🏽‍🎓 Personal branding: if you’re not showcasing a certain product, you can use the different photos to make a different statement (think about the 3 Es: empower, educate and entertain)

The picture included in this blog will be posted later. Yes, you just got the sneak peek😂 I have an “empowering” statement to make with it. With the other three photos, I have one for education (giving tip), entertaining (telling a beauty-related story) and then I’ll have my one BUSINESS post (hard-selling, curiosity, etc).

Don’t be afraid to recycle, reuse or repurpose your old photos. Even a simple “throwback” picture from a month ago will help.

You took those pictures. Make them work FOR YOU!

Hey 👋🏽

Need more help increasing your online visibility and converting “likes” into sales? Join our Facebook group for more tips or sign up to receive free tips and e-mail notification of the latest blog HERE.

How to Effectively Use Facebook Lists

Number 1 hidden tool on Facebook right now that EVERY social marketer should be using: Facebook Lists. Here’s why!

Facebook Lists

Listen to this blog by clicking the PLAY button below. Bonus tips included in audio.

Facebook isn’t all drama and chaos. It can really be a wonderful tool for your business whether you are a social media influencer, small business owner, entrepreneur or aspiring entrepreneur. Facebook is the LARGEST social site out there. With so many people, it’s hard to keep track UNLESS you use Facebook Lists.

I am a BIG fan of Facebook Lists. Though I do have a business page, I do not have a VIP customer group BECAUSE I utilize Facebook Lists. My two personal challenges: horrible memory and I’m a bit of an introvert. I don’t like being pushy either.

Once I learned about and implemented the lists, I noticed not only were more of my friends requests accepted but I also received more friend requests and higher engagement and conversions on my posts.

Benefits of using Facebook Lists:

More effective marketing and communication (you’re only speaking to those who are interested):

  • Control who sees each posts (public, friends and lists)
  • No more bugging family members
  • Not annoying like unsolicited Facebook group “invites”
  • Less intimidating than asking new friend if they’d be interested in joining
  • Educate/entertain certain groups
  • Follow-up
  • Keep in touch
  • Build relationships with new friends
  • No competing with business pages or groups
  • Could be less time consuming than managing a group

Where to Find Facebook Lists

If you are using a computer or PC, you can find Facebook Lists by following these steps:

  1. When you are visiting someone’s profile, you’ll have four options near their name: Friends, Following, Message and More Options (3 dots).
  2. Click of Friends and you’ll see a drop down including Close Friends, Acquaintances, Add to another list, Suggest Friends or Unfriend.
  3. Next “Add to another list.”Facebook Lists on Web
  4. Then “New List” to create your own. You can title it whatever you want. Friends do not see the name of the custom list. Add Facebook Lists on Web

Once you have created a new Friend List, you can view posts specifically from friends on that list. Follow these steps to see the list:

 

  1. After you log-in to Facebook, from the main page, look down at the left-hand side of the screen.
  2. Under the Explore section, click on Friend List
  3. Select the desired list and you will only see posts from those on this list.Facebook Lists
    Note: as you see, there is an option to create more lists even if you are not on the friend’s profile.

Yes, you can still use this feature on your mobile device.

How to Find Lists on Mobile:

  1. Go to the person’s profile.
  2. You’ll see the option to click on Friends, Following, Message or More Options (like desktop mode).
  3. Click on Friends.Facebook Mobile Lists
  4. Next, click on Edit Friend List to add the friend to a specific listNote: creating a new List is not an option at this stage in the mobile application.

How to View the Newsfeed for Each List in Mobile Application

  1. Click the three horizontal bars in the application for the Menu
  2. Scroll down until you see Feeds.
  3. Depending on your lists, you may be able to see the one at the top. If not, click “See All.”

 

Final words: Now that you have your lists set up, speak to each audience individually. Tailor your messages appropriately. Don’t post a bunch of spam regardless of the lists. Remember, add a call-to-action if you’d like them to take an additional such as ‘liking’ your business page or join your Facebook group.

For more social media tips, check out this page or free Facebook group dedicated to getting you more social!

8 Reasons Why You Should Be Uploading Videos to Facebook

8 Reasons Why You Should Be Uploading Your Videos to Facebook Versus Sharing Your Videos

As we know, the internet has completely revolutionized the way we conduct business. Almost all activities are connected to the internet. As such, many sales and marketing professionals continue to and have even increased their reliance on the internet. Companies are suggesting that sales staff create and share engaging content and that’s not all — they’re encouraging creating videos! Yes, gone are the days of the handful of professional Youtube vloggers. Everyone is now on Youtube but many are doing it all wrong. Small business owners and sales representatives are told to create content and then share, share, share! That is correct but many do not know the difference between uploading a video to Facebook versus sharing a video on Facebook.

Here are the 8 reasons why you should be uploading your video versus sharing your video on Facebook:

  1. No permanent landing spots. When a video is shared, the author of the post is simply copying the website URL and pasting it in their status. As s/he continues to update the status, the original post is pushed down the timeline. New visitors may not see it or even know that it exists.Uploading a video: permanent landing spot. When a video is uploaded, it’s very similar to uploading a picture/album on your personal Facebook page. Regardless of when someone views the profile, they can click on the link designated just for videos.
  2. Uploading a video: no redirects. Many viewers become skeptical if they have to bypass too many pages before reaching the final landing page. You don’t want to deter them by taking too long to get to the desired content.
  3. Uploading a video: ability to create a playlist. Facebook will automatically play all of the videos in your playlist. Even if a visitor was brought in by one video, s/he may watch multiple videos since it’s easily accessible.
  4. Uploading a video: ability to categorize and tag the video. If a viewer wants to see specific types of videos, they do not have to weed through all of your videos. They also know what your video will be about before viewing to avoid wasting time.
  5. Uploading a video: increased exposure through others. With your video being categorized and tagged, your video may be recommended after viewers watch similar videos; thus, increasing your reach to viewers who may not have known you even existed.
  6. Uploading a video: ability to create a call-to-action. Though you can create a call-to-action in the description listed with your video link, many viewers may overlook it. Their eyes are then glued to the center of the screen. They have no reason to look up unless they’re finished watching. The call-of-action at the end of the video keeps their eyes locked into the center of the screen and does not require that they go back to figure out what you’d like them to do. They can simply click on LEARN MORE, SHOP NOW, DONATE NOW, etc.
  7. Uploading a video: easier to follow. In the Facebook mobile application, there is a FOLLOW button in the right hand corner of the screen. On the Facebook website, instead of FOLLOW, it has the LIKE THIS PAGE link, which is essence the same. Going back to the benefit of no redirects, users do not have to click on a link to get to Youtube then login to subscribe to your channel or create an account if they don’t have one. It’s all conveniently located in one location.
  8. Uploading a video: direct link back to your page. The goal is to build brand recognition. If you post a link, there is a great probability that someone will simply copy and post your link in their status; thus, directing traffic to them. If the video is in your library, they have to share your video; thus, share your page (creating more traffic to your website).

Happy marketing!