New foundation, blush, powder, concealer, and more! Find out what’s the best replacement for you within the new True Color technology family*. What does Avon True Color mean? AVON TRUE COLOR means the color you buy is the color you apply. Now all of your Customers’ favorite lipsticks, glosses, eyeshadows and nail enamels have Avon’s acclaimed TRUE COLOR TECHNOLOGY, designed to give you the natural flawless look you want…nothing less. Rich pigments are blended into our high-quality formulas for guaranteed color that stays true all day.

View the shades available online.

For more Avon True Color guides, click here.

Avon True Color Face Guide p.1

Avon True Color Face Guide p.2 

Avon True Color Face Guide p. 3 

Avon True Color Face Guide p.4

Avon True Color Face Guide p.5

* Avon True Color technology products will be replacing the current product lineup in Campaign 5, 2017.